A bold new chapter unfolds in India’s luxury spirits story as Shah Rukh Khan, alongside Aryan Khan, Radico Khaitan, and entrepreneur Nikhil Kamath, forges a high-powered alliance to create D’YAVOL Spirits. This collaboration signals a major leap in the premium alcobev space, blending legacy craftsmanship, celebrity influence, and entrepreneurial vision.
The first showstopper in this
portfolio will be D’YAVOL Añejo, an ultra-premium tequila aged for
nearly two years in wine casks—crafted to rival the world’s finest. Slated for
a December 2025 launch, it will retail in the luxury bracket of
₹20,000–₹30,000, targeting connoisseurs in India and discerning drinkers
globally.
With Radico Khaitan’s heritage,
D’YAVOL’s luxury positioning, Kamath’s strategic acumen, and SRK’s unmatched
cultural pull, the venture aims to redefine India’s footprint in global premium
spirits. Market forecasts project one million cases sold over the next
five years—a bold ambition in a segment witnessing unprecedented growth.
This alliance isn’t just about a
drink—it’s about building a luxury lifestyle brand rooted in heritage,
craftsmanship, and cultural relevance, signaling India’s readiness to
compete on the world stage of fine spirits.
