Will Ranveer Singh’s SuperYou Disrupt India’s ₹4000 Crore Protein Powder Market?

 

The Indian nutrition and fitness industry is set for a shake-up with the entry of SuperYou Pro, a cutting-edge protein supplement co-founded by Bollywood star Ranveer Singh and entrepreneur Nikunj Biyani. Backed by innovative bio-fermented yeast protein technology, SuperYou Pro aims to capture a share of India’s ₹4000 crore protein powder market, a segment dominated by traditional whey-based formulas.

Unlike conventional protein powders, SuperYou Pro offers a gut-friendly, allergen-free alternative without compromising on performance. Each serving delivers 24–27 grams of complete protein with a PDCAAS score of 1.0, matching whey’s amino acid profile while enhancing absorption. It also includes natural digestive enzymes, probiotics, and monk fruit as a natural sweetener, making it free from dairy, soy, gluten, and artificial additives.

SuperYou’s move into protein powders follows the success of its Protein Wafers and Multigrain Chips, which sold over 80 lakh units since their launch in 2024. Priced at around ₹3000/kg, SuperYou Pro is positioned for early adopters within both the plant protein (₹500 crore) and whey protein (₹3000 crore) markets.

Ranveer Singh believes the launch could redefine protein consumption in India. “SuperYou Pro is a breakthrough that combines the simplicity of plant-based protein with the high performance of whey. It’s clean, complete, and built for the way India moves,” he said. Biyani added that the brand’s vision is to make protein inclusive, science-backed, and easy to consume.

Adding to its credibility, SuperYou Pro comes with global quality certifications from NABL, SGS China, and SciEp Australia, and is manufactured in a US FDA and GMP-certified facility. With this assurance, SuperYou positions itself as a trustworthy choice for health-conscious consumers.

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As India’s protein awareness grows, SuperYou Pro’s bio-fermented yeast protein could disrupt the market by offering a clean, high-performance, and celebrity-backed protein solution that appeals to both fitness enthusiasts and everyday consumers.